America's Favorite Foods by Douglas Collins


America's Favorite Foods storyline

Campbell's origins go back to 1869, when Joseph Campbell and Abraham Anderson created a business in preserved foods. Jams, jellies, fruits, and vegetables in cans were the staples of the company until 1897, when Dr. John T. Dorrance, a nephew of one of the company's executives then working for $7.50 a week, invented condensed soup. Trained as a chemist, Dorrance had also studied cooking with gourmet chefs in Europe and his combined skills proved the key to success. Within twenty years he not only owned the company, but also demonstrated a marketing genius that nearly eclipsed his other talents; selling soup at ten cents a can he was taking in some fifteen million dollars a year by 1915. Douglas Collins narrates the ...


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